Animation happens to be one of those multibillion-dollar industries which has gracefully spread throughout the globe and has successfully created a nice in some of the major industries of the world. While majority associate animation with entertainment, these days it is being viewed as the most powerful tool for communication in advertising, education, business, interior designing, engineering, architecture and also technology.
We all have been introduced to various animation characters during its nascent stage and by now we’ve forgotten that this could be used for serious purposes. In case you’re one such who wants to know how animations can aid your business promotions and help you reach out to your target audience, catch up on the concerns of this article.
#1: Delivering message to target audience becomes extremely fast
In the world we live now, people don’t have enough time to read things. Animation is therefore the best way to communicate with your target audience without having to say a lot. Animation and visual content specialist, Spiel believes that animation through the micro-videos and stop motion can form a profitable way to deal with the instant demand. The 6-second videos that businesses make can be designed to endorse the USPs of a new service, product or an app and there’s no better way to explain the features than with visuals.
#2: Best source of infotainment
This is the age of infotainment, the process of providing information along with entertainment. If you can present your animation in the best form of entertainment, you can definitely attract all ears. They don’t include any technical jargons and hence easy processing of information will never strain the minds of the viewers. There are many benefits of social media which can also be leveraged.
#3: Best promotes your personality
What do you think is the USP of your business? What benefits will your clients get by signing up with your company? Who will your clients be? As we know that first impressions are often the last ones, majority of the businesses are always in a struggle to deliver their product stories in a hurry. Hence animated characters always offer a scope to show off your best personality. Ideas, perceptions and concepts are best portrayed when words might not be enough.
#4: Improves your search engine rankings
Images and videos form the life of any page and when it comes to animations, they are bigger fun. They not only increase the time spent by a visitor on page but also boosts engagement. There is a consequential improvement in analytics which in turn has a positive impact on your search engine rankings.
#5: Often influences customer’s buying decisions
Due to the power of association, animated videos usually form the strongest influencers of a purchasing decision of a consumer. A familiar brand will get more preference from customers and hence more viewers will be seeing their ads.
Henceforth when you’re thinking of creating maximum impact on your target audience without engaging them in long verses of content, do take into account the benefits of animation and visual content in promoting your business.