When you’re running a business – local, national or international – you’re likely to need a decent online presence. The economy is becoming increasingly competitive; you need to make sure you take your competition seriously if you don’t want to see your business lost to history. You can’t afford to be old-fashioned in today’s competitive market. Whether you like it or not, online sales are something you need to capture if you want to see your business thrive in the modern world.
Increasing your online presence isn’t the simplest task. You might have made a website, but it’s a mere drop in the ocean unless you make sure it’s easily found. This is achieved by making sure your website is search engine optimised to its maximum potential, and for UK businesses – operating locally or nationally – this includes making sure that your business is listed on Thomson Local. This company is one of the largest in terms of online directories and making sure your business is listed on there is a must.
However, making sure you’re listed on online directories isn’t the only way to promote your business online. While it is essential, there are a number of other things you can do to make sure your business can be found by the customers who are looking for you online. It’s all about search engine optimisation, the very thing that will get you found by the customers who are looking for your specific products or services. This is the reason you need to be listed on Thomson Local, because their whole purpose is to help your business get found by the people who are looking for you. Read on to find out about more ways to increase your online presence
It’s Necessary – Even For The Technophobe
Maybe you have inherited a family business, or maybe you started a small business decades ago – a long time before the invention of the internet. You found success all those years ago and don’t feel a strong urge to get on board with this new trend of online marketing. You feel like you’re a business owner who sticks to traditional roots, and online marketing simply doesn’t seem important.
To be completely blunt, if you want to compete in the market – regardless of the industry in which you operate – you need to be found online easily. Your competitors are very likely to be taking online sales seriously and you need to be in a good position to make sure you don’t lose all of your business to them. Online marketing is becoming increasingly recognised as an area which leads to business success. Even if you’re just running a small business in a very small town, what’s putting you off increasing your operations to a national scale when you can take advantage of the ability to sell online?
Whether you care about it or not, nowadays, you simply need to be found online easily if you don’t want to be squeezed out of the market by your competitors. You need to have a website that boasts the greatness of your business; you need to be easily found on search engines, and your content needs to turn a website view into a sale. It’s only the same as marketing in more traditional ways except it’s a new platform, and taking advantage of it could see your business grow exponentially.
You Might Achieve Unanticipated Growth
Just because your business has been successful for decades and sales have been focused on a local target market, it doesn’t mean you can’t increase sales – in often cases, astronomically – by making the most of online marketing. Your local customers may purchase from you because you’re the best in your industry in your area, but you might find that being easily found online attracts sales from people all over the UK.
You can only imagine how many online orders you might receive if you make sure your website can be found by the masses. Some companies genuinely achieve growth they could have never imagined by taking advantage of the internet to attract non-local sales. If you utilise the internet to make sales, you’re not even limited to just selling nationally; you could end up selling products to people who live in countries you’ve never even visited.
It still remains, of course, important to be a well-known name for local customers in which ever area you operate from. This is why you must get listed on Thomson Local. Their main mission is to give customers the means to find your business easily, and having your business listed is simply necessary to making sure you achieve online success. But, as we’ve mentioned, there are other ways to get your business found online.
Search Engine Optimisation
As you may be aware, you need a website for your business. However, as aforementioned, just making a website alone is like throwing a stone into the sea. You need to make sure your customers can find you. While being listed on one of the largest online directories in the UK is completely vital, there are other things you can do.
Online marketing is successfully achieved through social media marketing schemes, being easily found by search engines and by generally promoting your business via well thought out online advertising. You can do it yourself if you have the knowledge, but needless to say, trusting an expert to increase your online visibility could result in a huge return on investment. Post content regularly, guest blog on other websites and make sure you’re featured on Thomson Local to make sure internet users can find your business when they’re searching for you. Now is the time to accept the fact that people like to shop online, so make sure it’s your business they find when they’re looking for the products you sell.