How you can make the most of voice search for your business

Voice search technology has been in existence for a while now, but recently it has taken huge strides in gaining popularity. One of the main reasons why this has happened is that you are far more likely to get a correct result when using voice search today than you were previously. People have begun to realise this, and around 20% of searches on mobile apps are now completed using the voice of the user.

If you are running a business or organisation you need to make sure you embrace this increased use of voice search technology. In this article, we are going to look at the rise in popularity of voice search. We are also going to help you see how you can make this work for your business.

Why is voice search becoming more popular?

One of the main reasons why people enjoy using voice search is that it feels so natural. We are all used to asking questions by speaking; it’s more instinctual than typing a question. The problem that people had with voice search technology in the past was that the results they got back were not accurate. Now that this problem has been eradicated to a great extent, people are using voice search on a more regular basis.

Personal assistant solutions like Alexa have gone from being something of a novelty to useful devices that are being used by more and more people. It seems that voice search is going to continue to be a growing part of everyday life. This being the case, you need to adopt certain strategies for your business or organisation, so that you do not get left behind.

Optimising the potential of voice search for your business

If you want to make the most of the potential of voice search for your business you may want enlist the services of a professional in web design in Sydney. You can benefit from expert and experienced help. In the meantime, you may find it useful to make use of these tips.

  • Use natural sounding language on your website. Remember, that you now need to take into account the way someone would search for something by speaking as well the way they search using a keyboard
  • Use a well-designed FAQ page. If you look at a well-structured FAQ page you can see that it looks a lot like a conversation. This makes it an ideal choice if you want to achieve good results from voice search.
  • Always make sure that your physical address details are kept up to date. This is important when anyone conducts a voice search that asks about businesses which are close to them.

Voice search is only going to become more popular. You need to make sure that your web presence is designed with this in mind. If you do not do so, you risk losing out to competition when people conduct a voice search.

 

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