A lot of people, if not all, have heard about search engine optimization or SEO. Not everybody has heard of search engine marketing, or SEM, however. In reality, any good search engine optimization company actually focuses on SEM, and not just on SEO, because they would miss out on a lot of opportunities without it.
What Is Search Engine Marketing?
SEM as a whole is bigger than the sum of its parts, as they say. It encompasses four different things, being paid inclusion, social media optimization, pay per click, and search engine optimization. Essentially, by putting those four things together, people can get to know a certain service, product, or company in a much quicker way. It enables them to popularize the brand name, building on its positive reputation. SEM ensures that the right people see the message, and that the message comes across properly as well.
The Pros of Search Engine Marketing
There are some clear benefits to engaging in SEM, including:
- The internet operates 24/7, 365 days per year. We almost cannot live without it anymore, as we use it for our entertainment, shopping, and travel. It has made our lives a whole lot easier, and we have grown accustomed to that. Everybody does everything online, and search engines are used for that constantly. You need to get a piece of that pie.
- Search engines are supercomputers nowadays. They continuously search for new information. This is why it is very different from banner advertising, as it is far more targeted.
- Most experts consider SEM as the best way to ensure traffic comes to your site. Email marketing is a close second.
Interestingly, around 10% of businesses spend around 25% of their budget solely on SEM. SEM is important, as it helps you to get your name out there. However, around 46% of businesses spend less than 0.5% on SEM. This means that, at least theoretically, there is a huge opportunity for you to make a mark and get ahead of the competition.
The internet has made finding information easier than ever. 80% of internet users go to search engines like Google, Yahoo, and Bing in order to find that information. All you have to do is make sure that what they find is you, and that is achieved through more than just SEO. It is achieved through SEM, by making sure you use all the different tools available to you in order to make sure you actually get found.
SEM, and even SEO, is not really something that you can do by yourself. You need to get the professionals involved who have experience, knowledge and understanding of this whole system. It involves complex algorithms and more, which does mean that you can’t simply fiddle about a little bit and hope for the best. If that was your plan, then you may as well join the 46% of companies who spend less than 0.5% of their budget on SEM.