It is no secret that having a positive reputation is incredibly important if you are to be successful. This is true whether you are a business or an individual. If the community sees you in a poor light, it will affect you a lot. As an individual, you will lose friends and lose out on opportunities. If you are a business, you will notice a drop in revenue, customers leaving, and fewer new customers coming your way. Clearly, it is vital that you protect your reputation. This starts by knowing what your current reputation is, and always being aware of new things that are being said about you. At the same time, you should work on raising the profile of all the positive elements of you or your company. Put together, this is known as reputation management. While there are lots of things you can do to manage and protect your reputation, below are the three most important ones.
- Set up Google Alters
Google, Yahoo!, Bing, and all the other search engines have alert systems that you can sign up for. Basically, you type in certain keywords, such as your company’s name, and ask the search engine to send you an email every time something new appears for those keywords. It is a very easy way to always be aware of the narrative about you, giving you the opportunity to respond properly to both the good and the bed.
- Track Message Boards and Forums
Forums and message boards are very important online tools to help you find out what people say about you. Again, forums and threads usually have alert systems, which means you can receive an email whenever someone does say something about you. There are various services like that out there, including Board Tracker, which is a completely free service that monitors a wealth of boards and forums on your behalf.
- Install Twitter’s Tweebeep
Twitter is a hugely important tool within reputation management. Not only can you use it to build a positive reputation, you can use it to combat a negative one as well. So, for starters, you need to make sure that you set up a Twitter account. Once you have that, sign up for Tweetbeep as well, which is an alert system that focuses specifically on Twitter, alerting you whenever someone mentions you.
These three things are hugely important tools that will make sure that, if something negative is said about you, you will be made aware of it, so that you can respond. However, that is a reactive thing to do and as important as that may be, you also have to be proactive. This means that you need to engage in activities to raise your positive profile as well. The best way to be both proactive and reactive is to sign up with a reputation management agency. They will be able to set up all the alerts for you, raise your positive profile, and take action to fight negative comments.