The majority of businesses known that they must innovate to keep a competitive edge. However, truly understanding how innovation management works is something many organizations are still struggling with. There are many reasons for this, not in the least that people often don’t quite know what real innovation actually is. Luckily, there seem to be a few true keys towards successful innovation, and if you understand and implement those, then you are more likely to be successful as well.
1. It’s All About Strategic Alignment
Perhaps the most important thing is to have a strategic direction. There has to be clarity about the fact that innovation is part of your company’s culture and that it is encouraged at every level. This also means that your leadership and management has to be fully onboard and that they lead by example.
2. Get Your Processes and Tools Right
Having a suggestion box is good, but not enough. You have to make sure that all employees are able to put forward their ideas and that they are all listened to as well. This means that the first thing you should innovate is your innovation toolkit. Suggestion boxes are important, so is the intranet, having regular brainstorming sessions, open door policies, allowing for accidents, and more.
3. Leadership Has to Induce Innovation
Everybody has to take part in the innovation processes of your business. However, actually doing that is a whole different thing. Leaders and managers are key to this, and they must induce innovation through their own actions. They may, for instance, run a mini crowdsourcing effort within the organization itself, requesting employees to come forward with specific ideas and choosing one out of all the respondents.
4. It Has to Be Company Culture
Innovation means change, and humans are naturally resistant to change. What you have to do, therefore, is ensure that change becomes a part of your company culture. You must make sure that people embrace it at all levels, and that they understand that change is necessary in order to remain competitive.
5. You Must Build Connections
Nobody innovates by themselves, so you need to learn to work together. Not only do you have to work together with everybody inside the organization, you should also consider looking at innovation further afield. Crowdsourcing platforms are really good options for that, although not the only ones. It is about understanding that all ideas are valuable, regardless of where they come from.
By truly understanding the above five pointers, you should also be able to be far more successful in your crowdfunding operations. Change and innovation are frightening and you are likely to run into quite a few stumbling blocks before it goes right. However, not innovating means that you may as well throw in the towel and stop trying at all. Stagnation, after all, is equivalent to the death of an organization and this is something you are most likely not able to afford.